How the Recession is Changing Peoples’ Views of Green Products, Companies

How the Recession is Changing Peoples’ Views of Green Products, Companies:

http://www.sustainablebusiness.com/index.cfm/go/news.feature/id/1905?utm_source=newsletter&utm_medium=newsletter&utm_campaign=SB-Newsletter

Going For The Other Green (Financial Officers Like...)

Great article in CFO magazine speaking to the risk management goals of finance executives "Today, CFOs... have found that certain cornerstones of the sustainability movement, such as reducing waste and power usage, offer fresh ways to do what they do so well: manage risk and control costs..."

CFOs and The New GreenER Bottom Line Requirements

CFOs and The New GreenER Bottom Line Requirements

http://www.greenbiz.com/blog/2011/09/06/will-cfos-ever-get-sustainability

For years, the chief executive officer was seen as the key individual responsible for viewing a company through the lens of sustainability. That made sense: If you can’t get the person at the top to pay attention, why should anyone else? That’s changing. Today, it’s the chief financial officer who reigns supreme in sustainability. (S)he who manages risk, compensation, disclosure, and financial performance will more or less set the stage for how a company addresses its environmental and social impacts.

Consumers Are Demanding Verifiably GreenER Accountability

Consumers are demanding accountability. Research suggests that 73 percent of Americans care about the company behind a product, but less than 1 percent of consumers believe a company’s claims outright. http://www.successmagazine.com/a-new-business-model/PARAMS/article/1512/channel/22

Truly, one of the real world, real deal GreenER American business heroes.

http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html

Truly, one of my real world, real deal GreenER American business heroes. RIP. RESPECT.

http://www.greenbiz.com/blog/2​011/08/08/ray-anderson-appreci​ation

Materials Makers, Consumer Goods, and Product Stewardship

http://pubs.acs.org/cen/coverstory/89/8931cover.html - Taking It Back. Materials makers will have to adapt to help consumer goods firms fulfill product stewardship goals.

Ray Anderson, Radical Industrialist

http://www.greenbiz.com/blog/2009/10/05/ray-anderson-radical-industrialist

"Nature is the goose that lays all the golden eggs. We don't want to squeeze her to death…If we don't take care of nature, we won't have a civilization...

Does that sound like a tree-hugging environmentalist? Well, it is, but it's also the founder and chairman of a $1-billion a year carpet company. His name is Ray Anderson, he calls himself a radical industrialist and he has led his company, Interface, on a remarkable 15-year journey to sustainability. He's got a lot to teach the rest of us.

One of the best things about my work is that I  get to spend time with people like Ray. He's got a new book out -- it's called Confessions of a Radical Industrialist ..."