CFOs and The New GreenER Bottom Line Requirements

CFOs and The New GreenER Bottom Line Requirements

http://www.greenbiz.com/blog/2011/09/06/will-cfos-ever-get-sustainability

For years, the chief executive officer was seen as the key individual responsible for viewing a company through the lens of sustainability. That made sense: If you can’t get the person at the top to pay attention, why should anyone else? That’s changing. Today, it’s the chief financial officer who reigns supreme in sustainability. (S)he who manages risk, compensation, disclosure, and financial performance will more or less set the stage for how a company addresses its environmental and social impacts.

Consumers Are Demanding Verifiably GreenER Accountability

Consumers are demanding accountability. Research suggests that 73 percent of Americans care about the company behind a product, but less than 1 percent of consumers believe a company’s claims outright. http://www.successmagazine.com/a-new-business-model/PARAMS/article/1512/channel/22