Consumers Are Demanding Verifiably GreenER Accountability

Consumers are demanding accountability. Research suggests that 73 percent of Americans care about the company behind a product, but less than 1 percent of consumers believe a company’s claims outright. http://www.successmagazine.com/a-new-business-model/PARAMS/article/1512/channel/22

Truly, one of the real world, real deal GreenER American business heroes.

http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html

Truly, one of my real world, real deal GreenER American business heroes. RIP. RESPECT.

http://www.greenbiz.com/blog/2​011/08/08/ray-anderson-appreci​ation

Materials Makers, Consumer Goods, and Product Stewardship

http://pubs.acs.org/cen/coverstory/89/8931cover.html - Taking It Back. Materials makers will have to adapt to help consumer goods firms fulfill product stewardship goals.

Ray Anderson, Radical Industrialist

http://www.greenbiz.com/blog/2009/10/05/ray-anderson-radical-industrialist

"Nature is the goose that lays all the golden eggs. We don't want to squeeze her to death…If we don't take care of nature, we won't have a civilization...

Does that sound like a tree-hugging environmentalist? Well, it is, but it's also the founder and chairman of a $1-billion a year carpet company. His name is Ray Anderson, he calls himself a radical industrialist and he has led his company, Interface, on a remarkable 15-year journey to sustainability. He's got a lot to teach the rest of us.

One of the best things about my work is that I  get to spend time with people like Ray. He's got a new book out -- it's called Confessions of a Radical Industrialist ..."

Wal-Mart's Bottom Line Green Initiatives Get Results

Wal-Mart's Bottom Line Green Initiatives Get Results -- http://t.co/6j1IVxr

The Business Evolution of Sustainability and Profitability

The Business Evolution of Sustainability and Profitability:

http://www.environmentalleader.com/2011/05/31/the-evolution-of-sustainability/

Google's Provably GreenER Bottom Line Business

http://www.greentechmedia.com/articles/read/what-is-the-back-story-on-googles-renewables-play/

Google Goes Green (This Time With Wind Energy) Because It's Provably Triple GreenER Bottom Line Business.