One GreenER, Stronger America: THE NEW NATIONAL SECURITY

One GreenER, Stronger America. THE NEW NATIONAL SECURITY: http://nyti.ms/i5Yy6N

China now waging "Environmental Aggression" against U.S.

‘Perverse’ CO2 payments send flood of $ to China - payments spurred manufacture, harmful refrigerant smuggled into U.S. http://bit.ly/fjSOHe

Food that is healthiest for US is THE healthiest for (Y)OUR only home Planet Earth

http://www.calraisins.org/2010/12/december-2010

December 2010 » California Raisins - The Wise Choice

www.calraisins.org

The way we eat contributes to how the resources of the world are used. A diet that is good for us is good for (y)our only home planet. Food that is healthiest for us – whole, fresh and unprocessed – is also the healthiest for The Earth. These foods are produced using methods...

Four Investment Changes That Can Help Green Wall Street

http://bit.ly/ieg3G7 - Four Investment Changes That Can Help Green Wall Street

A Better Place

This guy's thinking and real world, "modular" approach is pricelessly Green and inspirational!  http://bit.ly/geLQdk

America's cleantech mojo??? Choose or lose now!

http://tcrn.ch/ii1zoF - America's cleantech mojo??? Choose or lose now!

2/3rds of VC dollars NOT going to US

http://bit.ly/aBCDSJ - 2/3rds of VC dollars NOT going to US!  Wake Up America!

GE Invests in Ecomagination competition companies and people

http://tcrn.ch/cP70By - GE Invests in Ecomagination competition companies and people...

Supposedly Pro-Biz, Anti-Green Republicans & Others Give US HUGE Tax Increase, Provably.

http://bit.ly/aRLu0C - Wake Up Republicans & ALL Americans! Your rejecting GreenER standards NOT good biz.  You give US a HUGE tax increase!

Some Surprises & Life's Lessons (About GreenER Life, Business & Triple Bottom Line Effectiveness)

Some Surprises & Life's Lessons (About GreenER Life, Business & Triple Bottom Line Effectiveness):

Carriewriterblog.com/2010/11/some-surprises-and-life-lessons

Urgently Needed: Street Smart(ER) Green, Together

Bad local solar news real time if US government doesn't deliver on competing with lower cost imports from China. http://bit.ly/c95lYD

GreenER Environment & Profits Go Together, Factually.

http://bit.ly/chS4HF - GreenER Environment & Profits Go Together, Factually.

Greening the business bottom line through Greener packaging

http://bit.ly/cdhwpH - There ARE profitable, mainstream companies doing well, going GreenER with packaging, etc. PRACTICAL LEADERSHIP from Stonyfield Farm/Groupe Danone.

Organic food=new entertainment and dire numbers in non-Green economy

Organic food is new entertainment, and dire numbers in the non-Green economy. WHY IS THIS NOT PRIORITY ONE FOR PREZO? - http://bit.ly/d1bRMN

China and Britain kicking U.S. butt in clean energy investments

http://bit.ly/cJQyJ2 - China and Britain kicking U.S. butt in clean energy investments.  WAKE UP PREZO, CONGRESS & ALL AMERICANS!

Protect The Planet. Serve The People. Explore The Universe.

Protect The Planet.  Serve The People.  Explore The Universe. = Jerry Brown

And oh yeah, really good for your business bottom line(s) too :-)

http://en.wikipedia.org/wiki/Buddhist_economics

Organizational (HR +++) culture, intangibles, & how to turn insecurity into strength

Thanks @ChipConley Re: Emotionally intelligent Howard Schultz (Starbucks) on culture, intangibles, & how to turn insecurity into strength http://nyti.ms/aJ0UWX

The Governator Fights For GreenER Jobs & Investment In California

http://bit.ly/bbET7u - Governator Ahnold lashes out to STOP Prop 23 & save GreenER jobs and fight out-of-state oil money flooding into CAL.

The Greenest Business Campus In America

The Greenest Business Campus In America.  http://bit.ly/cM7lDO

Richard Branson Takes On Those Who Think Wrongly That Reversing Green Is Best Now

http://bit.ly/bRRV3M - Richard Branson: California Must Continue To Be An Emerging Jobs & Investment Leader For And In The Green-er Economy.

Company Bottom Line Results Before Politics: Solar & Wind ARE Cheaper.

$550 Billion subsidies / yr. for coal,oil, gas, nuclear = 12X alternatives. Solar IS Cheaper. Wind too.  Not Politics. More Reliable: Arithmetic. http://bit.ly/9XLRPD 

EcoInnovation & Business Infrastructure Lessons From Thomas Edison

http://bit.ly/asj6zb - EcoInnovation & Business Infrastructure Lessons From Thomas Edison In That "Other" Menlo Park...N.J.

Green "Greed" IS Good...For You Too.

Green "Greed" IS Good...For You Too.

When Companies Such As WalMart And Their "Imposing" Supply Chain Requirements For Vendors Are Pulling Far Ahead Of The U.S. Government On This, Shame, Shame, Shame On Congress And The President, Both.  Wake Up America!  And Beyond!  Thank You For Real.

http://www.environmentalleader.com/2010/08/26/going-carbon-neutral-does-it-pay/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+EnvironmentalLeader+%28Environmental+Leader%29

Sun & Wind: A New & Delightful Combo!

http://bit.ly/bYTVJL Sun & Wind: A New & Delightful Combo!

You are what you invest

You are what you invest:


http://www.huffingtonpost.com/kathleen-slatterymoschkau/you-are-what-you-invest-a_b_675402.html

A more sustainable McDonald's :-)

http://bit.ly/bkBJuc - A more sustainable McDonald's is about a Green-er bottom line in more ways than one. :-)

BP Can Equal "Beyond Politics?"

http://bit.ly/bkQSMj - GE, Wal-Mart, & now Coors "Going Green" because it's better bottom line business = Beyond Politics, THE REAL "BP."

AMERICAN GREEN

http://bit.ly/8ZjZZX - Everyday infrastructure GREENer economic Eco-system ACTION = Cool! :-) BELIEVE IN AMERICAN GREEN!

A serious environmental problem requires bottom line business action, including Yours

http://nyti.ms/bZFbdu - A serious environmental problem that requires your personal initiative for the real world now and tomorrow; thanks.

Truly Green: Both Excellent Performance & Excellent Price

http://bit.ly/aYpV0U - Combine impeccable environmental chops with a strong mainstream consumer price appeal.

Seeing The Future Accurately Defines Today

http://bit.ly/aggeKh - Seeing the future accurately defines today.

The Power Of The Spud!

http://bit.ly/9d40aF - Boiled Potatoes & Cheap Power Storage?! :-)

10 Green NGOs (non-profits) That Businesses Should Know About

http://bit.ly/cD0TGt - 10 Green NGOs (non-profits) That Businesses Should Know About.

ESG & Your Greener Profitability

http://bit.ly/deIQAA - Environmental, Social, Governance = ESG key performance indicators/KPIs for making your business profitably greener.

A New Kind Of Waste Management?

http://bit.ly/avvGdv - WM's intriguing trash-to-energy plans.

THE Greener Energy Sputnik Competitiveness Moment Is NOW.

http://nyti.ms/dhSqRA - National energy board needed to invest in radical energy advances & transcend politics & a different energy future.

How To Build A Beautiful Company

http://bit.ly/9uIUlk - THE Next Green-er America In More Ways Than One = Your Better Business Bottom Line(s).

Environmental Management Software Development & Your Business Triple Bottom Line Results

http://bit.ly/9SvVz1 - Call To Action & Room For Growth In Environmental Management Software = The Real Triple Bottom Line For Your Biz.

Let My People Go Surfing -- To Your Measurably Better Triple Bottom Line

http://bit.ly/9ymxvf - A real advantage to break the rules because business as usual doesn't apply.  Yvon Chouinard, founder of Patagonia

Training Generation Green CEOs Through Gaming!

http://bit.ly/ayT32C - Training Generation Green CEOs Through Gaming!

Cisco's New Cities In A Box?!

http://bit.ly/b5uUZd - Cisco's New Cities In A Box?!

Urgently Needed: Leadership For The We, Not Just The Me & A Much Green-er Bottom Line

http://nyti.ms/bbyTm6 - URGENTLY needed, Green-er leadership for the environment AND economy, For The We, not just the me.  Prez O, Wake Up!

WalMart, GE & Becoming Much Greener: Who Would Have Thought Just A Few Years Ago?

http://bit.ly/aD7xWU - A few years ago, who would have believed "This Green" is WalMart, and GE!? More to do. It must include you.

Who will stop environmental -- and business -- bottom line madness?

http://bit.ly/987zQy - There is an across-the-board incompetence going on that threatens this planet's and YOUR survival sooner not later.

The Emergence Of A Green-er(?) McDonalds: What Are The Lessons For You?

The Emergence Of A Green-er(?) McDonalds: What Are The Lessons For You? 

http://bit.ly/dxncw0 - WOW! Read THE most thought-provocative, rationalizing bottom line green-er(?), maybe too real world for some article. No virgins here.

Smart new cardboard boxes that literally green your bottom line result$

http://bit.ly/bxLF8s - Trees & triple bottom line Green to your $ benefit: Smart new cardboard boxes. There is zero excuse not to Green.

Medical products-services & Sustainable scorecards are NOW!

http://bit.ly/avH7Wi - Sustainable scorecard(s) now to be used to evaluate medical products/services.  Green is not a niche any longer!  Essential for your business and organizational survival.

Green-er federal $ and you (and us)?

http://bit.ly/dmQbeo -- We are open to listening to your greener-in-more-ways-than-one ideas. Thanks.

American Chernobyl & The Gulf Coast Massive Oil Spill: Your Business

http://bit.ly/aORF7z  - You choose or lose, Now...American Chernobyl, but Rush Limbaugh thinks we shouldn't bother cleaning up the mess.

A Profession Called Sustainability?

http://bit.ly/9dA7T2 - A Profession Called Sustainability?

Happy Earth Day 40 & Your Greener Bottom Line Business

http://bit.ly/9ksTzp - Happy Earth Day 40 = Real World, Bottom Line, Failure Is Not An Option; This Weblink Will Help Your Business Green.

Greener In More Ways Than One, Wal-Mart?

http://nyti.ms/aML8SW - Wal-Mart CEO Lee Scott says strategy is to link reducing waste with lower prices for the low and moderate income.

Business Deliveries Go By Bicycle(s) For Triple Bottom Line Greener Transportation

Business Deliveries Go By Bicycle(s) For Triple Bottom Line Greener Transportation:

http://springwise.com/weekly/2010-03-31.htm#soupcycle

People Towels = Personal or Business Customizable and Greener Hand Towels

People Towels = Personal or Business Customizable and Greener Hand Towels:

http://springwise.com/weekly/2010-03-31.htm#peopletowels

Que Hora Es?

http://bit.ly/bzvVNP - Que Hora Es? Time to Market Green Products to Hispanics.

Your Business: Triple Bottom Line Results

http://bit.ly/adlGlH - 2010 Real World Team Results: Recycling & Consumer Bonus Points That Can Help Your Brand & Bottom Line(s).

The Financial Cost To You Of Damaging Nature

The Financial Cost To You Of Damaging Nature

The loss of forests worldwide amounts to somewhere between $2 trillion and $4.5 trillion (PER YEAR).

Losses in the U.S. financial sector [in the economic downturn] were between $1 and 1.5 trillion.

But the banks made the headlines.

And, one might add, got bailed out.

http://www.time.com/time/business/article/0,8599,1970173-1,00.html

SRI EcoSystems: Where To Now?

http://bit.ly/c8Z3UE - Socially Responsible Investment EcoSystems: Where To Now?

3M consistently, profitably sees the greener forest through the trees, so to speak

http://bit.ly/cQEAi1 - 3M shares bottom line greener tips on managing energy use.

A Greener Biz Op; Pay Now Or Pay Later? What's The Math Now? Later?

http://bit.ly/cL1FI7 - 2010 Real WorldTeam Results: Is a Bloom Box a good investment for your biz or org? Now? Future? Two different ans?

Telling a Story to Build Brand: The Brady Bunch Had It Right

The other night when we were driving back home from appointments in the city, we started singing. Now you might not know this, but I do have a tendency to sing in the car, particularly on trips over an hour. There are several reasons why I like to do this, several of which, as you will see, are tied into my inner marketing guru:

1. for some reason, the acoustics are particularly good in my Mazda 323 and my somewhat thin voice gets amplified to almost a Joni Mitchell-esque quality (OK, I said almost...)

2. it amazes me how without thinking about it, almost instantaneously, I remember all the lyrics from the introduction to "The Beverly Hillbillies," "Petticoat Junction," "The Patty Duke Show," "The Mary Tyler Moore Show," and a slew of others, as if I had only watched them yesterday. I remember the lyrics even more then words I had to memorize in school, like poems, or lines from a play, recipes, and even directions and passwords.

3. it amazes me that not only do I remember the words, but I remember every nuance of the tunes, and the images that went with them. For example, the tiny Minnow getting tossed at sea; the beloved Brady kids affirming each other from their hip media grid; Bill Bixby and his son (who was that guy again?) having meaningful beach walks to the tune (people let me tell you bout my best friend/he's a warm hearted person who'll love me till the end.)



4. it amazes me that the memory of the song inevitably leads to the memory of a specific episode, and some rather strong emotion tied into it, and then my husband and I are off recollecting, in rapid succession, the Brady's Hawaiian vacation; the way Mary Richards would wash her hair on Saturday nights; Laurie Partridge running for homecoming queen, just so she can make a point about women's rights, etc.

5. it amazes me that within a matter of seconds, the tag line, or pitch, is clear, and we get it: Get Happy...That's the Way We Became...You're Gonna Make It On Your Own...He's My Best Friend...Swimming Pools, Movie Stars...

So, when businesses are sometimes struggling to find their voice and branding, it's helpful to keep these old sitcom themes in mind. It's no wonder, for starters, that so many beginning bloggers are advised to tell their story and what's unique about them. Why? It makes them stand out, and it makes their brand "sticky."

It's also no wonder that those starting out or changing their business, should seek out tag lines that are resonant, catchy, and evocative. I recently attended a business seminar where participants had to recite their elevator pitches on stage, and in a roomful of about 100 people, over half of them had the worst time succinctly giving their pitch, in a way that was catchy, convincing, and clear.

I'm thinking my advice to them might be: go home and watch tv. The oldies station. Make sure your inner marketing guru is tuned in. And if you don't want to go back to the 60's or 70's, an episode of "Friends" will do. I'll be there for you has kind of a nice ring to it, don't you think?

Blooming An American ReGeneration

http://bit.ly/a5RuEF - 2010 Real WorldTeam Results: Are You "Blooming" Bottom Line Greener-In-More-Ways-Than-One American ReGeneration? :-)

Australia Rockin The Green: Cool Toys From Trash

http://bit.ly/c3nIpU - 2010 Real WorldTeam Results: From our Aussie friends, inspirationally, practical & cool green toys from trash.

The Conversation: A Smart Way To Segment Green Consumers

http://bit.ly/audS9q - 2010 Real WorldTeam Results: The Conversation - A Smart Way To Segment Green Consumers

Businesses Leading THE GREEN Evolution

2010 Real WorldTeam Results: Going Multiple Green - "In the political vacuum, it's particularly useful for businesses to take the lead because it's an encouragement to consumers, it's an encouragement to other business ... and it's an encouragement to politicians." --Terry Leahy, CEO of Tesco, as quoted by Reuters

Sustainability=4X more wealth

http://bit.ly/cbNs0D - 2010 Real WorldTeam Results: Sustainable=Four times more wealth out of every resource companies use; tops=GE & PG&E.

Follow The Green(er) Money

2010 Real WorldTeam Results: Lest anyone think that "Doing Well, Doing Good" is naive, unrealistic, or unprofitable, well, follow the green(er) money: http://sustainablecapitalforum.weebly.com

Google, Energy & Getting Much Greener In More Ways Than One!

http://bit.ly/7gCE19 - Google getting into the energy business towards being much Greener in more ways than one!