Seth Godin Video from TED Conference

Sliced Bread and Other Marketing Delights

TED stands for Technology, Entertainment, Design. It started out in 1984 as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes). This video speaks volumes about the importance of brand and marketing. In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market. This was filmed February, 2003. Godin is the author of numerous business books, including most recently "The Dip," a New York Times bestseller. Why do you think bizarre ideas get more attention then boring ones? And who would have thought that the concept of sliced bread would take years to catch on?