Spencer Hoo, Southern California Real Estate Specialist, Joins Sunrise Advisory Board

Spencer Hoo leads The Hoo Group, a southern
California based real estate group, and is a pioneer in
mixed-use and loft residential living.


Irvine, CA, September 21, 2007. Sunrise Advisors, a southern California based partnership founded by Emmett Pickett and Caroline Jaffe-Pickett, is pleased to announce that Spencer Hoo, an innovative real estate leader in Orange County, Los Angeles, and Riverside Counties in Southern California, has joined its official Advisory Board. Spencer heads up The Hoo Group, a southern California-based real estate group.

Coming from a multidisciplinary background affords Spencer a unique ability to see potential and value in real estate projects. He received his BA in Studio Arts with Honors (and with a concentration in visual arts and critical theory), from the University of California, Irvine (UCI). He also has a solid background in computer engineering and information systems. This combination gives Spencer a truly "multimedia" understanding of marketing, both through online and more traditional means, and not limited to more generic real estate transactions alone. Spencer takes a more organic, integrated view of the overall business community. For example, he is fascinated with "new urbanism," and specifically, loft communities. His interests, studies, and experience have resulted in Spencer becoming a pioneer in live-work and mixed-use (including with retail) loft residential living. Spencer was recently selected as the exclusive real estate loft specialist at the OC Loft Guide, a new website focusing on lofts and loft communities across Orange County, slated to debut in December 2007.

As a skilled market researcher and negotiator, Spencer prides himself on his ability to help clients achieve their real estate and related goals. Having many repeat clients, as well as referrals, illuminates the high level of service that Spencer and The Hoo Group provide, and is rooted in his passion that his clients succeed -- whether it is in a sale, purchase, or lease within residential, commercial, or mixed-use real estate, or other matters. Spencer attributes many of his successes to providing value-added, "win-win" relationships with his clients.

Sunrise Advisors is a consulting partnership designed to help Nonprofit Organizations and Creative Community Enterprises (CCEs) by providing a unique package of services, including public relations, income generating projects, and staffing and marketing assistance. "Our mission is to focus on customized attention for each client in the delivery of strategic guidance, featuring earned income generation approaches and integrated communications," Pickett and Jaffe state. "We are dedicated to the health of the organizations and enterprises we are working with, and their sustainability for the future. Their enduring success is our guiding principle."


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For more Sunrise Advisors background information on Emmett