Thursday, November 8, 2007

Green is Universal.com

Green Is Universal.com is NBC Universal's response to the green movement, to provide an "environmental perspective" to programming. The web site features a new blog, with current entries including: "What can everyday people do to help solve the climate crisis?" by Cathy Zoi, Alliance for Climate Protection; "Philadelphia Awakes from an "Environmental Nap," by Terry Ruggles, NBC 10 Philadelphia; and "5 Environmental Futures That Await Us If We Don't Clean Up Our Act,"by Michael Marano, SciFi.com. There is also a cool "Green is Fun" link that allows users to calculate (and reduce) their carbon footprints, send green e-cards, submit green photos, grow a virtual green forest, and read their green horoscopes. In a night of special programming, the NBC Thursday lineup for tonight highlights a green theme for programs such as "Scrubs," "ER," and "30 Rock," featuring a guest appearance by Al Gore. We are particularly looking forward to "The Big Idea w/ Donny Deutsch (10:00pm ET/PT)" on CNBC, whose description reads: "Going green is a big business and in this hour Donny Deutsch will explore not only the most cutting edge and innovative green initiatives that businesses are implementing, but will also assess the impact that going green makes on a business' bottom line." Congrats to NBC for "seeing the green light," and we look forward to an excellent night of ecofriendly entertainment. Are you watching? Send us your reviews!

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