Viral Marketing in Green

An excellent article in a recent online post from greenbiz.com discusses the importance of user generated content in cause related marketing. "Today, more and more marketers are trying to launch campaigns that have the twin goals of increasing consumer engagement and viral marketing impact. For many marketers, it often appears that achieving these goals is more a matter of art. Yet, platforms such as Brickfish are emerging that are rapidly turning such an approach into a science," says writer David Wigder. Several eco brands such as Origins, Honest Foods, and North Face have used Brickfish as a platform to involve the end user, including voting on existing content, sharing content with others, and competitions for prizes for "most viral" entries.

We are intrigued by this concept and plan on exploring further. We are interested if anyone has tried this approach and what the results were???